Logo sheet — The Carrock Clinic

Physiotherapy, chiropractic, podiatry and rehab strength & conditioning. Concepts, dead ends, iteration passes and the final suite, kept visible so the reasoning shows. Use the switcher bottom-right to test every mark against all six palettes and both modes.

Sector convention

Healthcare marks in this register favour symmetry, a single closed line weight and a legible reduction at small size over illustrative detail — the opposite of a spa's soft botanical mark or a law firm's crest. The brief this theme answers is precision and reassurance, so the concepts below start from an instrument a physiotherapist actually uses (a goniometer reads joint angle in degrees) rather than a generic cross or heartbeat line.

Three concepts

A — The angle mark

An open goniometer sweep — the instrument that reads a joint's range of motion in degrees — cut into a C for Carrock, with the indicator arm reading a specific measured angle. Doubles as a compass bearing: the instrument that told Ordnance Survey exactly where Carrock Fell's trig point stood.

Taken forward

B — The trig pillar

A concrete Ordnance Survey trig pillar, the fell-country marker of a fixed, known position. Correct register (Cumbria, precision, permanence) but it reads as a landmark, not a clinic — a customer glancing at 24px sees a tapered box, not a mark about their body.

Dead end — no bodily register

C — The stride line

A gait-cycle pressure line — the trace a podiatrist reads off a treadmill plate — bent into a mark that also reads as a fellside contour. Honest to the trade, but at icon size it collapses into an ambiguous squiggle with no anchor point, and it doesn't carry a wordmark cleanly.

Dead end — illegible under 32px

Iterating the winner — Concept A

Pass 1 — first draft

Square line caps read as a technical diagram, not a mark — correct information, wrong warmth. No end-tick, so the indicator arm looks like an unfinished ruler rather than a dial being read.

Pass 2 — rounded, tick added

Round caps soften the instrument into a mark; the end-tick reads as a needle meeting a scale. Closer, but the ring and the indicator arm are the same weight — at 24px they fuse into one grey blob and the C disappears.

Pass 3 — weight contrast, gap widened

Ring narrowed and the gap opened so the C reads unambiguously; the indicator arm carries the accent colour and a heavier stroke than the ring, so the two elements separate at any size instead of fusing. This is the working final proportion.

Final suite

Colour strategy: palette-neutral with a self-sufficient two-stop gradient. A theme logo ships as a data URL and cannot read page CSS, so it cannot re-tint itself the way inline currentColor markup can. The ring and the indicator arm each carry a fixed gradient built from the theme's own cool-ink-to-rust family rather than any single palette's brand/accent pair, so the mark holds its own identity and legibility against all six palettes rather than trying (and failing) to match whichever one is active. The monochrome variant below uses currentColor and is therefore inline-only, for contexts that do control the surrounding CSS.

1. Icon mark alone — on paper
Icon on near-black
2. Primary lockup — horizontal
3. Stacked lockup — mobile chrome
4. Monochrome (currentColor, inline-only)
5. Reversed — on brand field
6. Favicon — 32px redraw

Size legibility test

24px icon
32px favicon

At 24px the ring and arm still separate because the arm carries the accent hue, not just a thinner stroke of the same colour — a weight-only distinction disappears at this size, a hue distinction doesn't. The favicon is a redraw (solid disc, single white stroke) rather than the four-colour mark shrunk, which would fuse into a smear at 32px.

Palette check

The primary lockup against all six palettes. The mark's fixed gradient is chosen to sit comfortably near — but never exactly matching — any single palette's brand colour, so it never looks like a mismatched sticker.