transom — logo concepts, round 2

The rectangular transom light of a Georgian terrace: no arch. Ink #5D7E92.

E1 · the light alone

Two mullions knocked through a filled panel. Nothing else.

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E2 · light on a lintel

The same panel with the door head beneath it — the horizontal that makes it read as being ABOVE something.

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E3 · light, lintel, jambs

Adds the two door reveals. The full doorcase.

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E4 · three mullions, lintel

Wider glazing division — a bigger house.

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E5 · light, lintel, centre stile

A single vertical below the lintel: the door, closed.

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A2 · filled fanlight (alternate, rejected)

Round 1 concept A rebuilt as a silhouette. Reads far better small — but it is an ARCH, and arches are Studio Calm’s language.

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B2 · fifty-minute ring, de-powered (alternate, rejected)

Gap moved to ten o’clock, centre stroke deleted. No longer a power button; now an unclosed circle, which is the wrong thing to say.

128px
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128px
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