A cake with a place in the day.

The cake should suit the gathering as well as the photograph. Think about when it is served, where it stands and who brings it safely from kitchen to table.

Rich food painting of a celebration cake with visible buttercream and layers
Sample celebration design, not a current product listing.

Give the moment a plan.

  1. Name the moment

    Will there be a cake-cutting moment, dessert service, a shared cake table or pieces taken home? The answer shapes the brief.

  2. Describe the setting

    Tell the kitchen about the venue, display position and who will receive the cake. Ask which finish and design they can provide for that context.

  3. Agree the responsibilities

    Confirm delivery or collection, setup, cutting, packing and any stands or equipment. Name the actual responsible people in the final plan.

  4. Review the practical record

    Keep the confirmed recipe, size, cost, ingredient information, message and handover instructions together.

One design, several decisions.

The look

Bring colour and style references, including what you like about each. Ask which details will translate to the agreed scale.

The slice

Flavour and serving need their own discussion, even when the decoration is the exciting part.

The people

Confirm ingredient and allergy questions directly with the kitchen and agree how information reaches guests.

Start with the occasion.

Your first brief can hold the day’s priorities without fixing every decoration.

Prepare a gathering brief