Names we made up
Brands
None of these are real companies. They are the labels on the kit in this demo shop, so we never borrow someone else’s logo.
- RidgelineFrames drawn for mixed British miles — steel for the long way, aluminium when you want it lighter.
- Kestrel WorksClothing cut for rain that starts halfway up the lane and stays until the tea stop.
- NorthgripTyres, tape and grips chosen for the surface you actually ride, not a catalogue photo.
- Vale & CoBags and small carry that sit still on the bike and open easily with cold hands.
- Summit ThreadRoad clothing with a quiet fit. Nothing shouty, plenty of pockets.
- AmberlineLights and commuting kit meant to be fitted once and trusted on the way home.
- Hollow PeakE-bike parts and complete bikes. We talk through assist honestly, and we do not open battery packs in the shop.
- Fern & SpokeKids’ bikes and family extras, sized so a growing rider is not fighting the bike.