The practice

Fifteen years of unhurried medicine.

Hollybank is what a GP surgery looks like when nobody is counting you out of the room at minute nine.

How Hollybank began

In 2011 Dr Elin Marsh was a partner in a large NHS practice, seeing forty patients a day at ten minutes each. She kept a list of everything she would do with twenty more minutes per patient — and eventually resigned and did it. Hollybank House opened that autumn with one consulting room, a borrowed ECG machine and eleven patients in the first week. Today there are three clinicians, two consulting rooms, a diagnostic suite and a little over two thousand registered patients — and the list still hangs, framed, in the waiting room. Dr Okafor joined in 2016 after his registrar years in Leeds; Helen Grady came in 2013 and has run the nursing side ever since. Nobody has left, which we consider our most important statistic.

What thirty minutes changes

A ten-minute appointment has room for one problem, briefly. Thirty minutes has room for the problem behind the problem — the sleep behind the blood pressure, the worry behind the palpitations, the second question a patient only asks with a hand on the door. It has room for a proper examination instead of a precautionary referral, and for explaining a diagnosis until it is actually understood. Our own audit bears it out: last year we referred roughly a third fewer patients onward than the national average for general practice — not because we gatekeep, but because more gets finished in the room.

A practice that runs to time

We book eleven appointments per clinician per day and hold two of them for same-day illness. It is deliberately fewer than the room could take, and it is why the average wait beyond your booked time last quarter was four minutes. If we ever run more than fifteen minutes late, reception tells you before you have to ask, and the appointment comes off your invoice. That policy has cost us £855 since 2011 — which is rather the point.

The house itself

Hollybank House is a Victorian stone villa with a sage-green door, and we have resisted every temptation to make it look like a clinic. The waiting room is a sitting room — armchairs, the day’s papers, decent coffee, and a noticeboard carrying our own audit results next to the flu poster. There is no glass hatch: reception is a desk, with a person behind it who will have taken your call that morning. Both consulting rooms are on the ground floor, the diagnostic suite sits at the back overlooking the garden, and the stairs lead only to the office — nobody’s appointment depends on managing them. Patients tell us the building does half the reassuring before a clinician says a word, which is exactly what we hoped when we chose a house instead of a unit.

The people you’ll see

No locums, no rotation. The clinician who sees you this spring is the one who saw you last spring.

Dr Elin Marsh

GP Partner · Founder
MRCGP · GMC registered
Twenty-two years in general practice, the last fifteen here. Special interest in women’s health and menopause; runs Tuesday’s menopause clinic. Consults with the computer screen turned away.

Dr James Okafor

GP
MRCGP · GMC registered
Sports and musculoskeletal medicine — the first call for half the running clubs in Wharfedale. Leads the Thursday minor surgery and joint injection list.

Helen Grady

Nurse Practitioner
RGN · NMC registered prescriber
Runs the health-check clinics, the travel service and the childhood immunisation schedule. The person most patients meet first — and ask for by name after.
“I’ve been a patient since the borrowed-ECG days. Same doctor, same room, same feeling that nothing about you has been forgotten between visits.”
Peter L., Addingham — patient since 2011
Come and see us

Meet the practice before you commit.

Fifteen minutes, a cup of tea, and every question answered — no fee and no forms. Most people book their first appointment on the way out; some don’t, and that is fine too.
01943 604 210
Arrange a look roundhello@hollybankpractice.co.uk
Hollybank House, 18 Wells Walk, Ilkley LS29 9JE · Two minutes’ walk from The Grove