The Shuts & Passages is £14 adult, £10 concession, £38 for a family of four, ninety minutes. Darwin’s Shrewsbury is £16, £12 and £44, two hours. 1403: The Battle is £22 and £18 including the minibus out to Battlefield church, two and a half hours. Ghost Signs & Shopfronts is £12 and £9, seventy-five minutes, Thursday evenings from May to September. Concession means over-sixties, students, under-sixteens, anyone in receipt of Universal Credit and anyone accompanying a walker who needs assistance — we do not ask for proof of any of it. Under-fives are free on every walk. A private walk is £180 for up to twenty on any existing route; a bespoke route is also £180 but needs a fortnight’s notice. Schools are £240 for a half-day, up to thirty-two pupils, two guides, documents pack included, and if a school genuinely cannot find £240 we will find a way, which we mean and have done eleven times.

There is no head office, no franchise and no online travel agent taking a cut: the ticket pays three people who live in this town. Roughly a fifth of it goes back into research — archive reproduction fees, photographic copies, and the two days a month Peg still spends in the county record office, which is where every new stop on every walk comes from. Prices have risen twice since 2011 and both times we said why on this page before they changed. What is never charged for: rebooking onto another date for any reason at all, up to the morning of the walk; the printed reading card at the end; a place for a support worker or assistance dog; and the phone call where you ask which walk suits your mother-in-law, which Isla will happily spend fifteen minutes on. If we cancel for weather you are refunded in full within two working days without having to chase, and if you finish a walk feeling it was not worth the money, say so at The Square and we will give it back on the spot. That has happened three times in fourteen years and we would rather it stayed a real offer than a form of words.