Feedback gets collected twice. The first time is the halfway review, where the questions are deliberately uncomfortable: is the gap closing, is your coach avoiding anything, and would you recommend this if a friend asked you today. The second is four weeks after the final session, once the glow has worn off and you can see whether anything actually changed. Both go to the coach unedited, and both go to Ruth. Since 2014 we have coached 212 people. One hundred and ninety-nine finished the programme they started, thirteen used the halfway guarantee to stop early and were refunded, and eleven have come back for a second programme more than a year later — which is the number we watch hardest, because a coach who is genuinely useful should make themselves unnecessary for a while. We do not publish an aggregate star rating. Four people saying something specific is worth more than two hundred saying "great service", and a practice this size that claimed a four-point-nine average would be telling you something about its marketing rather than its work. What we will publish is the awkward number. The median programme here runs six months, and the median client tells us at the four-week follow-up that two of their three original goals moved and one did not. That third goal is usually the one that needed something other than coaching, which is exactly the conversation we would rather have in month one than in month six.