Six-month contract to rebuild the brand system for a group of neighbourhood restaurants. In-house, not an agency seat.
Illustrative photo, Wikimedia Commons. Not Copper Hospitality.
Discipline
Design
Place
London
Type
Contract
Salary
£550–650/day
The company
Copper runs eight rooms across London. The brand is a stack of freelancers' files. They want one system: menus, signage, hiring, and the site, made by someone in the room.
The team
You work with the creative director and a junior. Kitchens will have opinions. That is part of the brief.
First months
Audit what exists, lock a type and colour system, and reprint one room's menu before the contract feels theoretical.
The work
Build a brand system the restaurants can use without you in the file
Art-direct photography briefs with the existing photographer
Apply the system to menus, hiring, and the front-of-house print
Leave a tidy library, not a moodboard
You will likely have
Brand systems work, not only campaign frames
Available four days a week for six months, London
A point of view on type
Outside IR35 — they contract through a limited company
Two doors. Same desk.
Hiring managers send a brief. Candidates send a CV. A person reads both.