Local-services marketplace. You own activation from first booking to the fourth. Brand is already loved. The funnel is not.
Illustrative photo, Wikimedia Commons. Not Aster.
Discipline
Growth
Place
New York
Type
Permanent
Salary
$140–165k
The company
Aster helps people book trusted locals — repairs, lessons, care. Demand is uneven by neighbourhood. This role is about the loop after signup, not buying more ads.
The team
You plus a lifecycle marketer and a full-stack engineer. Founder is still in the numbers on Mondays.
First months
Map where new bookers drop off, run three experiments, keep one. Present it as a decision, not a dashboard tour.
The work
Own activation and the fourth-booking habit
Design experiments with an engineer, not a ticket queue
Tell the truth when a channel is vanity
Build the weekly growth note the founder actually reads
You will likely have
Owned a growth number, not a calendar of campaigns
Marketplace or consumer experience preferred
Lives in New York or relocates. Hybrid, two days in SoHo
SQL you can write yourself
Two doors. Same desk.
Hiring managers send a brief. Candidates send a CV. A person reads both.
