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About
A decorator’s studio, not a call centre.
True Coat is Maeve Alden and a small crew based in Chapel Market Mews. We still do the estimates ourselves, and we still sand the spindles.
The studio
A small crew, still on the tools
True Coat started in 2014 above a mews off Chapel Market. Maeve was tired of colour being sold as a moodboard and prep being sold as optional. The work is still local, still written down, and still finished by people whose names are on this page.
Maeve Alden
Colour & estimates
Runs the walk-throughs and the palette edits. Started True Coat in 2014 after years on high-end repaints.
Jonah Adeyemi
Site lead
On the tools. Particular about spindles, door edges, and not painting over a problem.
Prep is the job
Colour is the last thin layer. Filling, sanding, and caulk are what people are actually paying for.
Colour follows light
We do not pick from a phone screen. Samples go on the plaster and stay there overnight.
Leave the house quieter
Paths kept clear, dust kept down, and a note of what was used so a future touch-up is possible.
See how a job actually runs.
Five steps, most of them unglamorous.