Case study · 08 / 08
Harbor & Pine
Candles and household oils, packed for a long shelf life.
Sample content
01 — Brief
What we were asked to do
Harbor & Pine needed a pack system for candles, soaps and a room oil. The range was growing faster than the labels, and each new scent arrived with a new idea.
02 — Studies
Drawing before deciding
03 — Identity
The mark we kept
A pine reduced to a wayfinding triangle, not an illustration. Labels share a grid. The vessel colour can change. The type does not. The box edge carries the product name, because that is what you see in a cupboard.
04 — Compare
Before and after
The “before” is a sample of an unresolved identity, not a real previous brand.
Left: before. Right: after.
05 — Applications
In use
06 — Palette
Colour
- Pine#1F2E28
- Needle#3E5C4E
- Resin#A6843E
- Wax#F6F3EE
- Bark#15201C
Type
Fraunces & Outfit
A soft serif for the voice, a sans for the furniture around it.
07 — Results
What changed Sample content
Sample content. A sample stockist could name the range from the box edge alone.
9 scents
On one label grid
3 formats
Candle, soap, oil
7 weeks
Sample pack timeline
Deliverables
- Pack system
- Label grid
- Box edges
- Vessel colours
- Swing tag
- Artwork for the agreed range