Case study · 05 / 08

Vesper Press

Essays, poems, and the odd stubborn pamphlet.

Sample content

01 — Brief

What we were asked to do

An independent press needed a cover system and an interior that could hold poetry and long essays without looking like two publishers sharing a name.

02 — Studies

A vertical stem and a ring. It can sit at the foot of a title page without asking for attention.

03 — Identity

A stem and a ring — a pilcrow, abstracted. Covers are typographic. Colour is issued once per season, not once per title, so the list reads as a list.

04 — Compare

The “before” is a sample of an unresolved identity, not a real previous brand.

Drag or use arrow keys to compare

Left: before. Right: after.

05 — Applications

Business card

Packaging

Poster

Signage

06 — Palette

Type

A soft serif for the voice, a sans for the furniture around it.

07 — Results

Sample content. A small panel of booksellers read the first season of sample covers as one list rather than a set of unrelated jackets.