On leaving room in a wordmark
A name has to survive a stamp, a favicon and a tired Tuesday. Tight lettering rarely does.
Read the noteJournal
Notes, not case studies.
Short writing from the studio. None of it describes a real commission.
Colour you can live with
A palette is a material. If you would not paint a room in it, do not paint a brand in it.
What a brief is actually for
A brief is not a wish list. It is the list of decisions we will not reopen every Friday.
Packaging as a small piece of architecture
A box is a room the product lives in for a while. It should be planned like one.
Photographs on these notes are library photos, not the studio’s work. See Credits.