Case study · 03 / 08
Kiln & Co
Tableware, boxed as carefully as it is thrown.
Sample content
01 — Brief
What we were asked to do
Kiln & Co had a loved but inconsistent set of labels across three glazes. The brief was a refresh and a box system, not a new name.
02 — Studies
Drawing before deciding
03 — Identity
The mark we kept
We kept the weight of the name and redrew the mark as a kiln arch. Boxes are plain board. The glaze is a single printed edge, so the ceramic stays the loudest thing in the room.
04 — Compare
Before and after
The “before” is a sample of an unresolved identity, not a real previous brand.
Left: before. Right: after.
05 — Applications
In use
06 — Palette
Colour
- Clay#4A2A22
- Slip#C46A45
- Kiln#8E2F1C
- Bisque#F6F1EB
- Iron#241714
Type
Syne & Outfit
A sharper display face for packaging, signs and anything read in a glance.
07 — Results
What changed Sample content
Sample content. Trade buyers in a sample review could separate the three glazes without reading the front label.
3 glazes
Told apart from the box edge
1 grid
Shared by every label
5 weeks
Sample refresh timeline
Deliverables
- Refined mark
- Three-glaze colour edges
- Box system
- Label grid
- Stamp artwork