The scene
Split Tech City has tracked the city's organised technology ecosystem since 2010, long enough to have produced an established base of local companies rather than a recent arrival. Infobip operates one of its Croatian offices in Split alongside homegrown digital-product studios reporting 30 or more staff each.
What that means for the city
A genuine, if smaller, tech scene layered onto Croatia's second-largest city and its most significant Adriatic port — Split's economy has always run substantially on tourism and shipping, and the tech sector sits alongside both rather than replacing either.
That makes Split's market character quite different from Zagreb's: a capital-adjacent tech workforce exists, but the dominant local economy remains tourism, hospitality and maritime trade.
The buyer
The tech-adjacent layer is comparable in sophistication to Zagreb's, if smaller. The tourism economy is intensely seasonal — Split's Adriatic coastline draws a summer population many times the resident one — and is the larger commercial reality for most local businesses.
The practical read
For most businesses in Split, tourism seasonality is the dominant fact to design around, not the tech sector. A supplier who understands the summer surge and the winter quiet will read as genuinely local in a way generic advice won't.
Sources
Caveats and sourcing
- Verifiable — Split Tech City's tracking since 2010 and Infobip's Split office.
- Approximate — individual studio headcounts come from a local tech-advocacy site, not an audited source.
- Characterising claims — the tourism-dominance argument and buyer behaviour are interpretation.