Auckland holds 43.8% of New Zealand’s tech firms, in one city

The concentration

Auckland is home to 43.8% of New Zealand’s tech firms, more than double Wellington’s 18.8% share and more than four times Christchurch’s roughly 10%, according to NZTech’s 2022 sector metrics. The tech industry employs more than 68,000 people in the region and contributes close to NZ$10 billion to the regional economy — more than half of the country’s total tech GDP.

What that means locally

New Zealand’s largest city by a wide margin runs a tech sector to match — fintech, gaming and health-tech all represented at a scale no other New Zealand city can match. That scale advantage is structural: Auckland has held this lead for as long as the sector has been tracked.

How Auckland businesses buy digital work

Auckland’s business community has the deepest exposure to digital tools and technology suppliers of any New Zealand city, and correspondingly the most established local supplier market to compete against. Auckland is the most competitive New Zealand market in this series — differentiate on genuine capability, since this is the city most likely to already have an established relationship with a digital supplier.

The full piece

Auckland: 43.8% of New Zealand’s tech firms, in one city

How well do you know Auckland’s digital economy?

Why FastSites works here

In New Zealand’s most competitive digital market, a clear published price and a site live in days is a real point of difference against slower, more expensive agency projects.

Built mobile-first. Differentiate on genuine capability — most Auckland businesses already have some kind of supplier relationship, so being merely adequate won’t move them.