Sydney is Atlassian’s home, and now Canva’s too

  • Atlassian founded 2002, still Sydney HQ
  • A $1.4bn, 40-level HQ tower underway
  • Canva: founded 2013, Sydney from day one
  • Startup Genome 2025: 25th globally, top in Oceania
← The Australia series

How Sydney’s tech scene grew

Two Australian tech landmarks, both built and kept in the same city.

Atlassian is founded

By Mike Cannon-Brookes and Scott Farquhar, University of New South Wales classmates. Still headquartered in Sydney, now building a $1.4 billion, 40-level hybrid-timber headquarters tower to house around 4,000 employees.

1 / 3

Two landmarks, one city

Atlassian was founded in Sydney in 2002 by Mike Cannon-Brookes and Scott Farquhar, University of New South Wales classmates, and remains headquartered there — now building a $1.4 billion, 40-level hybrid-timber headquarters tower to house around 4,000 employees. Canva’s story is worth getting precisely right: Melanie Perkins began developing the idea in Perth from 2007, but Canva as a company was legally founded on 1 January 2013 by Perkins, Cliff Obrecht and Cameron Adams, headquartered in Sydney from founding — and today employs 935 staff at its Sydney hub, with a new 12,000 square-metre Surry Hills campus opening in 2027. The idea is Perth’s; the company has always been Sydney’s.

Startup Genome’s 2025 Global Startup Ecosystem Report ranks Sydney 25th globally — the top-ranked ecosystem in Oceania — valued at $55 billion with more than 3,000 startups, giving it a clear claim to being Australia’s primary tech capital.

Where the work happens

Two of Australia’s best-known technology companies, both still headquartered where they were founded.

Atlassian

Founded 2002, still Sydney-headquartered, building a $1.4 billion 40-level HQ tower for around 4,000 staff.

Canva

Legally founded 1 January 2013 in Sydney. 935 staff at the Sydney hub, with a new Surry Hills campus opening 2027.

How Sydney businesses buy digital work

Sydney rewards genuine capability over local-market assumptions — this is the Australian city most likely to have seen comparable work already, so differentiate on substance. Sydney’s tech-adjacent population is internationally benchmarked and comfortable with technology as a normal part of doing business.

Trades and home services

Name the suburbs you cover — Sydney’s metro area is vast and customers check proximity.

Clinics, salons and studios

Online booking and published prices — a sophisticated market that compares before it calls.

Professional and B2B services

Be specific and substantive. This audience has genuinely seen comparable work before.

Shops, cafés and hospitality

International visitor footfall in the centre; ordinary suburban markets further out.

The full piece

Sydney: Atlassian’s home, and now Canva’s too

Digital market analysis•2 min read

Two Australian tech landmarks, one city

Atlassian was founded in Sydney in 2002 by Mike Cannon-Brookes and Scott Farquhar, University of New South Wales classmates, and remains headquartered there — now building a $1.4 billion, 40-level hybrid-timber headquarters tower to house around 4,000 employees.

Canva's story is worth getting precisely right: Melanie Perkins began developing the idea in Perth from 2007, but Canva as a company was legally founded on 1 January 2013 by Perkins, Cliff Obrecht and Cameron Adams, headquartered in Sydney from founding — and today employs 935 staff at its Sydney hub, with a new 12,000 square-metre Surry Hills campus opening in 2027. The idea is Perth's; the company has always been Sydney's.

What that produces

Startup Genome's 2025 Global Startup Ecosystem Report ranks Sydney 25th globally — the top-ranked ecosystem in Oceania — valued at $55 billion with more than 3,000 startups, giving it a clear claim to being Australia's primary tech capital.

The buyer

Internationally benchmarked and comfortable with technology as a normal part of doing business — Sydney's tech-adjacent population has real reference points for what good software and design look like.

The practical read

Sydney rewards genuine capability over local-market assumptions — this is the Australian city most likely to have seen comparable work already, so differentiate on substance.

Sources

Caveats and sourcing

  • Verifiable — Atlassian's founding and headquarters tower, and Canva's precise founding date, founders and Sydney headquarters (distinct from Perkins's earlier Perth-based idea).
  • Characterising claims — the description of Sydney's buyer sophistication is interpretation.

How well do you know Sydney’s digital economy?

Sydney quiz · 1 of 5

Where was Atlassian founded, and where is it still headquartered?

Why FastSites works here

A market this internationally benchmarked notices a page that looks careless. A clean, fast, well-made single page competes on its own terms rather than trying to look bigger than it is.

Live in days, published price, built mobile-first. Tell us which part of greater Sydney you serve.

More from the Australia series

We use cookies

We use essential cookies to make our site work, and optional ones to understand how it’s used so we can improve it. You can accept or decline the optional ones. Learn more.