Product launches · Media

A magazine relaunch where the object did the talking

Fieldnote · Glasgow · 140 people · 2024. Fictional sample, not a client endorsement.

A round table and white chairs under a single lamp in a curved, wood-panelled room
Stock photo, for illustration only: Mike Duchstein / Wikimedia Commons, CC BY-SA 4.0. Credits
An open notebook with a pencil resting across the page
Stock photo, for illustration only: Jan Kahánek / Wikimedia Commons, CC0. Credits
A vaulted stone cellar set with long wooden tables and benches
Stock photo, for illustration only: ZemplinTemplar / Wikimedia Commons, CC BY-SA 4.0. Credits
  • 25 min

    Length of the spoken programme

    Sample content
  • 140

    Copies in hand before the talk

    Sample content
  • 5

    Tables hosted by section editors

    Sample content

01

Challenge

The relaunch risked becoming a speech about a redesign nobody had held yet. The editor had forty slides and twenty-five minutes of patience in the room.

02

Approach

Guests were handed a printed copy at the door. The evening was a twenty-five-minute tour of five pages, then tables hosted by section editors. No showreel.

03

Result

People read during dinner. The speech stayed short enough that the issue, not the introduction, was what they discussed.

“I had already turned three pages before anyone welcomed me.”

Sample content · fictional guest editor

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