Awards and galas · Financial services
Regional awards that were not a London livestream
Solace Mutual · Bristol · 190 people · 2025. Fictional sample, not a client endorsement.
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Regions represented in the room
Sample content - 6 wks
Criteria shared before the night
Sample content - 88%
Stayed for dinner in the sample count
Sample content
01
Challenge
Regional managers felt the head-office awards were a London event with a camera pointed at them. Shortlists arrived as a surprise.
02
Approach
We moved the night to Bristol. Hosts were regional, not the executive committee. Criteria were published six weeks ahead so the shortlist was not a reveal.
03
Result
Managers stayed for dinner. Publishing the criteria cut the usual ‘how did they win?’ conversation in the sample feedback.
“It was our night, held in a city we actually work in.”


