Hybrid and virtual events · Health
A clinical summit where the remote rooms stayed in the argument
Lumen Health · London and online · 860 people · 2025. Fictional sample, not a client endorsement.
- 71%
Of remote attendees stayed past lunch
Sample content - 18
Cities represented on the day
Sample content - 4
Facilitated hybrid discussion rooms
Sample content
01
Challenge
Clinicians in smaller hospitals could not travel, but the useful disagreement always happened in the room. The old webcast was something people put on mute.
02
Approach
Two hundred and forty people met in London. The rest joined facilitated discussion rooms, not a passive stream. A producer ran the handoff between the room and the remote groups.
03
Result
Remote attendance held past the lunch break. The awkward clinical questions were debated in the session, not in a follow-up email chain.
“People online were in the discussion. They were not watching a film of it.”